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Arie Braun 512-291-2851
>> Resume >> Recommendation Letters
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I'm a well seasoned and successful marketing, sales and business
professional. I'm looking for an opportunity that
allows me to get involved with every aspect of a product from development, to design, to strategic planning, to go-to market strategies. I
have a clear understanding of how business requirements, sales initiatives
and marketing strategies can help meet the company's strategic goals and business objectives.
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Summary of Qualifications |
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Marketing
Excellence § Experienced in all
aspects of creating, developing, managing and executing the go-to market
strategy for products portfolio.
§ Actively
participated with cross-functional analyst teams to define and deliver
product functionality
§ Solid understanding
of all aspects of product marketing from concept through launch and
promotions to end of life
§ Have created
product marketing briefs, campaigns and communication strategy plans required
to execute
§ Experienced in
managing public relations strategy including press release coverage and media
relations
Strategic Business
Planning and Forecasting § Experienced in
driving revenue growth through effective marketing strategies for products,
consulting, webinars and events
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Have created
reports on key business metrics and analysis including, but not limited to
revenue, ASP, growth rates, market penetration and share, retention and
renewal rates and customer satisfaction § Informed about
emerging technologies
§ Have performed qualitative
& quantitative analysis of account services and customer base to drive
strategy
Sales and Business
Development §
Experienced in
performing competitive advantage analysis to generate sales leads and target
new clients
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Have negotiated
sales contracts, sponsorship and consulting agreements
§ Have
met/exceeded account retention and renewal rate and revenue targets for the company’s
products portfolio
§ Experienced in client
relationships and strategic alliance partnership management
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Have assisted Salesforce
on sales calls and Analysts on-site customer briefings
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Conducted and
created sales presentations for existing clients and prospects
Customer Lifecycle Management and Retention Marketing § Experienced in
clearly identifying customer goals and balancing them with business
objectives
§ Have developed
and delivered a demand generation plan, enabling sales and support teams to drive
revenue and customer satisfaction
§ Experienced in measurement
and analysis of customer profitability
Market Analysis § Have conducted
market research, identified and tracked market trends in relevant industries
including qualitative analysis, volume and revenue forecasts
§ Experienced in
researching the display, digital media, consumer electronics markets
§ Have successfully
synthesized information from various sources to secondary research, into
cohesive strategy possibilities
Web Strategy § Knowledge of optimizing
website and web-based technologies to effectively identify lead generation
opportunities to accelerate sales and revenue growth
§ Have leveraged
web analytics, SEO and online outlets to maximize lead generation and brand
awareness
Financial
Management § Have a clear
understanding of how to balance business objectives and manage a dedicated
budget and P&L
§ Experienced in
sales and marketing budget responsibilities P&L and key contributor to
developing annual budgets and quarterly forecasts
Pricing § Have identified
revenue opportunities through segment and price band analysis
§ Established
effective price tracking capability based and focused on products, services,
markets, competition and customers
Business Operations § Have created and
implemented business process
§ Experienced in
managing vendor relationships and cost savings
§ Have maintained
website CMS (content management system) and web-portals of online research
site license databases
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Work Experience |
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Client Support Analyst
7/2011 – Present NEWCOMLINK, INC. –
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Focused on all company sales and marketing initiatives and strategic business plans
§ Develop and maintain sales and marketing materials. Create and customize presentations and demos, conduct market research, track and report the sales pipeline, analyze opportunities, assist with business case development and related activities
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Business development activities; generate sales leads and
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Responsible for the administration and customization of Salesforce.com; includes design/architecture, alignment of data, imports and exports of data, merging, de-duplication, streamlining, complex customization and reporting, process optimization and automation
§ Develop and provide end user training, determine key metrics, analyze results, trending, dashboards and make recommendations to management based on those results § Automate and improve data reporting, quality and governance while providing expertise in effective reporting, dashboard and metric design |
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Real Estate Agent
6/2008 – Present ARIE BRAUN, REALTOR.
–
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Sales
and Marketing Consultant
9/2009 – 11/2009 YOUNG MARKET RESEARCH
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Developed and implemented innovative direct marketing
campaigns to generate sales leads targeting new prospects in key segments and
verticals
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Managed web portal of online research site license,
website publishing and html changes including loading content and design
assets into website content management system
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Marketed to new customers and engaged with existing
customers utilizing a mix of email and web/online marketing to accelerate
sales and revenue growth
§ Managed distribution of press releases, press release coverage and media relation |
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Budget
Analyst - Budget, Forecasting & Revenue/Reporting Unit
7/2009 – 9/2009 § Performed advanced budgetary activities and financial
analysis work related to program operations § Worked with program staff to ensure funding sources
and methods of finance are allocated and budgeted correctly § Provided speedcharts, department IDs PCAs, program
codes, and chartfield elements on various financial documents to ensure
appropriate and correct use of funds. § Prepared financial reports related to funds, reimbursements, fees, appropriated receipts, and other fund areas |
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Strategic
Marketing Consultant
6/2008 – 6/2009 DISPLAY INSIGHTS – § Created and implemented marcom program to effectively
promote the company and its products
§ Developed and implemented innovative direct marketing
campaigns to generate sales leads targeting new prospects in key segments and
verticals to raise levels of customer acquisition and retention § Accountable for lead targets, lead quality, conversion,
program performance ability to drive website traffic and grow a customer base
through marketing activities § Developed content for use in product launches and
multiple successful lead generation programs § Optimized website and web-based technologies to effectively
market new customers and engaged with existing customers utilizing a mix of
email and web/online marketing to accelerate sales and revenue growth § Analyzed programs to assess ROI, and reviewed changes
in the marketplace and industry and adjusted strategic marketing plan
accordingly § Managed tracking infrastructure for marketing
programs and recommended business requirements § Leveraged web analytics, SEO and online outlets to
maximize lead generation and brand awareness § Managed the sales tools, lead generation campaigns
and advertising programs, identified the ideal mix of activities to achieve
the desired goals § Managed public relations strategy including creation and distribution of press releases, press release coverage and media relations |
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Tax
Examiner
1/2009 – 5/2009 INTERNAL REVENUE
SERVICE - Dept of Treasury – § Successfully perfected, coded and edited Taxpayer
Domestic Form 1040, 1040A and 1040EZ and corresponding schedules and prepared
taxpayer forms to be re-batched for correspondence. § Reviewed and analyzed internal documents and/or
taxpayer returns; prepared coded entries to amend and complete records,
referred questionable returns/documents to appropriate areas. § Initiated research to correct missing or inaccurate account information, inquiries to third parties, and changes to taxpayer accounts |
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Sales
and Marketing/Client Development Director
12/2004 – 5/2008 DISPLAYSEARCH, LLC, an NPD Group
Company – § Developed and executed company marketing and sales
strategy to new and existing client accounts § Successfully negotiated client contracts for
subscriptions, renewals, sponsorships and consulting agreements § Developed and implemented strategies used to identify
lead generation opportunities for sales team via Eloqua and Salesforce.com § Managed product marketing strategy to expand
offerings to target clients and
new markets, creation of product descriptions, promotion,
distribution, collateral development, and targeted email campaigns § Qualitative & quantitative analysis of account
services, renewals & customer base to drive strategy § Directed the global pricing strategy and online and
offline marketing to drive revenue growth of company’s market
intelligence research products and consulting services § Developed and reported on key performance metrics of
marketing programs and product revenues via Eloqua and Salesforce.com § Managed sales and marketing budget responsibilities
P&L and key contributor to developing annual budgets and quarterly
forecasts § Successfully reached a worldwide Y/Y growth in FY06/07 of 38% from 19% on
product revenues § Managed and maintained client subscriptions to
web-portal of online research site license § Partnered with Events Director to broaden the size
and scope of the company’s global events , conferences, webinars and
business transitions § Managed public relations strategy including creation
and distribution of press releases, press release coverage, media relations
and partnering etc. |
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Strategic
Business Planning Manager – Displays Business Unit
2003 – 2004 HEWLETT
PACKARD/COMPAQ COMPUTER CORP. – § Analyzed the worldwide market in terms of customer
requirements, product features, volumes, price, cost, competitors, channels,
supply/demand economics, demand generation, IT services and assessment of
value-add opportunities § Successfully allocated constrained supply worldwide
to fulfill orders while supporting market share objectives by performing site
rebalancing, allocating revenue critical constrained components to support
business needs § Reviewed and monitored business trends and
performances to meet short-term plans § Created new supply processes and ensured corporate
product discontinue dates with transitions of new products and gave direction
for changes and extensions worldwide § Set End-Of-Life build unit quantity supply plans with suppliers during new product transitions |
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Global Commodity Manager - Monitor Peripherals and Operations 2001 – 2003 HEWLETT
PACKARD/COMPAQ COMPUTER CORP. – § Successfully
negotiated cost reductions on panels, integration costs, warranty, HUB costs,
contracts and new product negotiations with Monitor suppliers worldwide
§
Performed supply
processes as liaison for worldwide flat panel monitors deployment with panel
suppliers and OEM manufacturer suppliers
(Philips, Samsung, BenQ, LGE, AOC, Sony and NMV) §
Achieved total cost savings over $97M along
with annual spend under $200M in fiscal year 2001 §
Created new
supply process as well as enhanced existing cost savings processes and
summarize with savings and spend by supplier § Managed supply ramps and directed supply plan to zero obsolescence exposure |
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Demand Planning Manager- Deskside
Products, SMB and Displays Division 2000 – 2001 HEWLETT
PACKARD/COMPAQ COMPUTER CORP. – § Performed
worldwide business/demand planning operations and market research support
§ Improved
forecast accuracy through support of implementation of modular forecasting
§ Identified risks
in forecast changes and recommended alignment to favored configurable volumes
after review of calculated & projected attach rates to achieve sales,
revenue and inventory targets
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Interfaced with
procurement and suppliers to interlock demand and capacity issues; provide or
re-balance worldwide allocation plans § Ensured smooth transitions to mitigate shortage gaps and engaged in inventory management and opportunities for revenue and goal attainment |
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Business Planning/Pricing Analyst
– Displays and Peripherals Division 1999 – 2000 HEWLETT
PACKARD/COMPAQ COMPUTER CORP. – §
Provided pricing
analysis that identified sales turnover for price reductions §
Directed pricing
strategy to hit gross margin and price band targets §
Provided
analysis to support strategic and tactical decisions § Monitored forecast
to insure alignment, accuracy, variability to market and sales maximization
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Negotiated
pricing strategy details with each region in order to meet management goals § Created pricing matrices and related analysis to accurately reflect the PocketPC’s market |
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Accountant 1997 – 1998 TENET/PROVIDENCE
MEMORIAL HOSPITAL. – §
Compiled and
analyzed financial information for journal entry preparation §
Maintained cash
management accounts, balances and account transfers §
Performed month-end
and quarter-end closing analysis § Maintained capital to fixed asset GL accts and capitalized expenditures |
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Accountant 1995 – 1997 EL
PASO EMPLOYEES FEDERAL CREDIT UNION. – El Paso, TX. §
Compiled and
analyzed financial information for journal entry preparation § Performed bank
reconciliations of corporate/cash mgmt accounts and managed treasury
investment acct
§
Maintained the
fixed assets, prepaid accounts and 401K plans and reconciled general ledger
account § Prepared budget reports, reviewed contracts, orders to ensure accounting control procedures and financial operations |
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Education |
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The MBA –
Master of Business Administration – 1999 BBA – Bachelor of Business Administration – Finance – 1988 |
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Computer Skills |
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PEOPLESOFT –
SAP – SALESFORCE.COM – ELOQUA – DREAMWEAVER – ABEST – USAS – HRMS – MS OFFICE(POWERPOINT/WORD/EXCEL/ACCESS) –
QUICKBOOKS – ADOBE – SDF BW – iCOST – WWCIW |
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Licenses/Certifications |
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Languages |
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Fluent in both English and Spanish |
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Professional Affiliations |
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National Society of Hispanic MBA’s – Blue Knot Austin – Austin High-Tech |
