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Arie Braun 512-291-2851
>> Resume >> Recommendation Letters
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I'm a well seasoned and successful marketing, sales and business
professional. I'm looking for an opportunity that
allows me to get involved with every aspect of a product from development, to design, to strategic planning, to go-to market strategies. I
have a clear understanding of how business requirements, sales initiatives
and marketing strategies can help meet the company's strategic goals and business objectives.
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Summary of Qualifications |
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Marketing
Excellence § Experienced in all
aspects of creating, developing, managing and executing the go-to market
strategy for products portfolio.
§ Actively
participated with cross-functional analyst teams to define and deliver
product functionality
§ Solid understanding
of all aspects of product marketing from concept through launch and
promotions to end of life
§ Have created
product marketing briefs, campaigns and communication strategy plans required
to execute
§ Experienced in
managing public relations strategy including press release coverage and media
relations
Strategic Business
Planning and Forecasting § Experienced in
driving revenue growth through effective marketing strategies for products,
consulting, webinars and events
§
Have created
reports on key business metrics and analysis including, but not limited to
revenue, ASP, growth rates, market penetration and share, retention and
renewal rates and customer satisfaction § Informed about
emerging technologies
§ Have performed qualitative
& quantitative analysis of account services and customer base to drive
strategy
Sales and Business
Development §
Experienced in
performing competitive advantage analysis to generate sales leads and target
new clients
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Have negotiated
sales contracts, sponsorship and consulting agreements
§ Have
met/exceeded account retention and renewal rate and revenue targets for the company’s
products portfolio
§ Experienced in client
relationships and strategic alliance partnership management
§
Have assisted Salesforce
on sales calls and Analysts on-site customer briefings
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Conducted and
created sales presentations for existing clients and prospects
Customer Lifecycle Management and Retention Marketing § Experienced in
clearly identifying customer goals and balancing them with business
objectives
§ Have developed
and delivered a demand generation plan, enabling sales and support teams to drive
revenue and customer satisfaction
§ Experienced in measurement
and analysis of customer profitability
Market Analysis § Have conducted
market research, identified and tracked market trends in relevant industries
including qualitative analysis, volume and revenue forecasts
§ Experienced in
researching the display, digital media, consumer electronics markets
§ Have successfully
synthesized information from various sources to secondary research, into
cohesive strategy possibilities
Web Strategy § Knowledge of optimizing
website and web-based technologies to effectively identify lead generation
opportunities to accelerate sales and revenue growth
§ Have leveraged
web analytics, SEO and online outlets to maximize lead generation and brand
awareness
Financial
Management § Have a clear
understanding of how to balance business objectives and manage a dedicated
budget and P&L
§ Experienced in
sales and marketing budget responsibilities P&L and key contributor to
developing annual budgets and quarterly forecasts
Pricing § Have identified
revenue opportunities through segment and price band analysis
§ Established
effective price tracking capability based and focused on products, services,
markets, competition and customers
Business Operations § Have created and
implemented business process
§ Experienced in
managing vendor relationships and cost savings
§ Have maintained
website CMS (content management system) and web-portals of online research
site license databases
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Work Experience
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Sales
and Marketing Consultant
9/2009 – 11/2009 YOUNG MARKET RESEARCH
– § Developed and implemented innovative direct marketing
campaigns to generate sales leads targeting new prospects in key segments and
verticals § Managed web portal of online research site license,
website publishing and html changes including loading content and design
assets into website content management system § Marketed to new customers and engaged with existing
customers utilizing a mix of email and web/online marketing to accelerate
sales and revenue growth § Managed distribution of press releases, press release coverage and media relations |
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Budget
Analyst - Budget, Forecasting & Revenue/Reporting Unit
7/2009 – 9/2009 § Performed advanced budgetary activities and financial
analysis work related to program operations § Worked with program staff to ensure funding sources
and methods of finance are allocated and budgeted correctly § Provided speedcharts, department IDs PCAs, program
codes, and chartfield elements on various financial documents to ensure
appropriate and correct use of funds. § Prepared financial reports related to funds, reimbursements, fees, appropriated receipts, and other fund areas |
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Strategic
Marketing Consultant
6/2008 – 6/2009 DISPLAY INSIGHTS – § Created and implemented marcom program to effectively
promote the company and its products
§ Developed and implemented innovative direct marketing
campaigns to generate sales leads targeting new prospects in key segments and
verticals to raise levels of customer acquisition and retention § Accountable for lead targets, lead quality, conversion,
program performance ability to drive website traffic and grow a customer base
through marketing activities § Developed content for use in product launches and
multiple successful lead generation programs § Optimized website and web-based technologies to effectively
market new customers and engaged with existing customers utilizing a mix of
email and web/online marketing to accelerate sales and revenue growth § Analyzed programs to assess ROI, and reviewed changes
in the marketplace and industry and adjusted strategic marketing plan
accordingly § Managed tracking infrastructure for marketing
programs and recommended business requirements § Leveraged web analytics, SEO and online outlets to
maximize lead generation and brand awareness § Managed the sales tools, lead generation campaigns
and advertising programs, identified the ideal mix of activities to achieve
the desired goals § Managed public relations strategy including creation and distribution of press releases, press release coverage and media relations |
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Tax
Examiner
1/2009 – 5/2009 INTERNAL REVENUE
SERVICE - Dept of Treasury – § Successfully perfected, coded and edited Taxpayer
Domestic Form 1040, 1040A and 1040EZ and corresponding schedules and prepared
taxpayer forms to be re-batched for correspondence. § Reviewed and analyzed internal documents and/or
taxpayer returns; prepared coded entries to amend and complete records,
referred questionable returns/documents to appropriate areas. § Initiated research to correct missing or inaccurate account information, inquiries to third parties, and changes to taxpayer accounts |
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Sales
and Marketing/Client Development Director
12/2004 – 5/2008 DISPLAYSEARCH, LLC, an NPD Group
Company – § Developed and executed company marketing and sales
strategy to new and existing client accounts § Successfully negotiated client contracts for
subscriptions, renewals, sponsorships and consulting agreements § Developed and implemented strategies used to identify
lead generation opportunities for sales team via Eloqua and Salesforce.com § Managed product marketing strategy to expand
offerings to target clients and
new markets, creation of product descriptions, promotion,
distribution, collateral development, and targeted email campaigns § Qualitative & quantitative analysis of account
services, renewals & customer base to drive strategy § Directed the global pricing strategy and online and
offline marketing to drive revenue growth of company’s market
intelligence research products and consulting services § Developed and reported on key performance metrics of
marketing programs and product revenues via Eloqua and Salesforce.com § Managed sales and marketing budget responsibilities
P&L and key contributor to developing annual budgets and quarterly
forecasts § Successfully reached a worldwide Y/Y growth in FY06/07 of 38% from 19% on
product revenues § Managed and maintained client subscriptions to
web-portal of online research site license § Partnered with Events Director to broaden the size
and scope of the company’s global events , conferences, webinars and
business transitions § Managed public relations strategy including creation
and distribution of press releases, press release coverage, media relations
and partnering etc. |
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Strategic
Business Planning Manager – Displays Business Unit
2003 – 2004 HEWLETT
PACKARD/COMPAQ COMPUTER CORP. – § Analyzed the worldwide market in terms of customer
requirements, product features, volumes, price, cost, competitors, channels,
supply/demand economics, demand generation, IT services and assessment of
value-add opportunities § Successfully allocated constrained supply worldwide
to fulfill orders while supporting market share objectives by performing site
rebalancing, allocating revenue critical constrained components to support
business needs § Reviewed and monitored business trends and
performances to meet short-term plans § Created new supply processes and ensured corporate
product discontinue dates with transitions of new products and gave direction
for changes and extensions worldwide § Set End-Of-Life build unit quantity supply plans with suppliers during new product transitions |
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Global Commodity Manager - Monitor Peripherals and Operations 2001 – 2003 HEWLETT
PACKARD/COMPAQ COMPUTER CORP. – § Successfully
negotiated cost reductions on panels, integration costs, warranty, HUB costs,
contracts and new product negotiations with Monitor suppliers worldwide
§
Performed supply
processes as liaison for worldwide flat panel monitors deployment with panel
suppliers and OEM manufacturer suppliers
(Philips, Samsung, BenQ, LGE, AOC, Sony and NMV) §
Achieved total cost savings over $97M along
with annual spend under $200M in fiscal year 2001 §
Created new
supply process as well as enhanced existing cost savings processes and
summarize with savings and spend by supplier § Managed supply ramps and directed supply plan to zero obsolescence exposure |
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Demand Planning Manager- Deskside
Products, SMB and Displays Division 2000 – 2001 HEWLETT
PACKARD/COMPAQ COMPUTER CORP. – § Performed
worldwide business/demand planning operations and market research support
§ Improved
forecast accuracy through support of implementation of modular forecasting
§ Identified risks
in forecast changes and recommended alignment to favored configurable volumes
after review of calculated & projected attach rates to achieve sales,
revenue and inventory targets
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Interfaced with
procurement and suppliers to interlock demand and capacity issues; provide or
re-balance worldwide allocation plans § Ensured smooth transitions to mitigate shortage gaps and engaged in inventory management and opportunities for revenue and goal attainment |
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Business Planning/Pricing Analyst
– Displays and Peripherals Division 1999 – 2000 HEWLETT
PACKARD/COMPAQ COMPUTER CORP. – §
Provided pricing
analysis that identified sales turnover for price reductions §
Directed pricing
strategy to hit gross margin and price band targets §
Provided
analysis to support strategic and tactical decisions § Monitored forecast
to insure alignment, accuracy, variability to market and sales maximization
§
Negotiated
pricing strategy details with each region in order to meet management goals § Created pricing matrices and related analysis to accurately reflect the PocketPC’s market |
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Accountant 1997 – 1998 TENET/PROVIDENCE
MEMORIAL HOSPITAL. – §
Compiled and
analyzed financial information for journal entry preparation §
Maintained cash
management accounts, balances and account transfers §
Performed month-end
and quarter-end closing analysis § Maintained capital to fixed asset GL accts and capitalized expenditures |
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Accountant 1995 – 1997 EL
PASO EMPLOYEES FEDERAL CREDIT UNION. – El Paso, TX. §
Compiled and
analyzed financial information for journal entry preparation § Performed bank
reconciliations of corporate/cash mgmt accounts and managed treasury
investment acct
§
Maintained the
fixed assets, prepaid accounts and 401K plans and reconciled general ledger
account § Prepared budget reports, reviewed contracts, orders to ensure accounting control procedures and financial operations |
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Education
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The MBA –
Master of Business Administration – 1999 BBA – Bachelor of Business Administration – Finance – 1988 |
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Computer Skills
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PEOPLESOFT –
SAP – SALESFORCE.COM – ELOQUA – DREAMWEAVER – ABEST – USAS – HRMS – MS OFFICE(POWERPOINT/WORD/EXCEL/ACCESS) –
QUICKBOOKS – ADOBE – SDF BW – iCOST – WWCIW |
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Licenses/Certifications
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Languages
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Fluent in both English and Spanish |
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Professional Affiliations
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National Society of Hispanic MBA’s – Blue Knot Austin – Austin High-Tech |
